3.16.2011

A Few Mindblowing Highlights of SXSW Interactive Award Winners

The SXSW Interactive Awards are like any film or music award show in that the list of winners encapsulate the year's greatest hits and profound experiences in the industry.

Among the award winners announced Tuesday evening, here are a few highlights. If you're fuzzy on the term "interactive," these creative and engaging sites will surely enlighten you.

Interactive Award for Art: The Johnny Cash Project. "From traditional photography to non-traditional performances, this category focuses on web-based collections of life, society and culture." The Johnny Cash Project is global collective art project orchestrated by music video director Chris Milk with the collaboration of the Cash estate, Rick Rubin, Aaron Koblin, and Radical Media. Participants all over the world contribute drawings of Cash. By uploading their portraits to the website, they further develop a living portrait of the Man in Black that is featured in a music video for his song "Ain't No Grave."




Chris Milk is also the creator behind the "The Wilderness Downtown," the winner of the Interactive Award for Music. The music category pertains to "projects related to musicians, bands,and the music industry, as well online radio and other destinations that offer streaming audio content." Built in HTML5 and made with Google to highlight their Chrome browser, "The Wilderness Downtown" is an interactive music video featuring Google Earth and the Arcade Fire song "We Used to Wait."


The Interactive Award for Film/ TV went to "Collapsus: The Energy Risk Conspiracy" by Houston-born director Tommy Pallotta, a frequent collaborator of Richard Linklater. "Collapsus" is a transmedia story -- transmedia refers to muliple-platform storytelling -- that combines interactivity, animation, fiction, and documentary. Following the adventures of four characters, you are lead into a world of conspiracy, treason and failing energy supplies. Pallotta's video walk-through here is the most engaging and thrilling explanation of the project.

Collapsus Walkthrough from SubmarineChannel on Vimeo.



The Interactive Award for Experimental applies to "cutting-edge and trend-setting destinations that are pushing the envelope and challenging our perceptions of the web." London-based Jim Hall describes his winning "Isle of Tune" as a "playful music sequencer toy type thing." For semi-experienced gamers, there is a familiarity to "SimCity." In "The Isle of Tune," users create road layouts that play tunes using houses, trees, cars, and the like. Tunes can then be shared on Facebook and Twitter. The interface is beginner-friendly; you just have to allow yourself some playtime and take a creative leap from how you generally use the web. In this video, a player created an "Isle of Tune" version of Michael Jackson's song "Beat It."

No comments: